The American Hereford Association (AHA) is excited to welcome Chloé Fowler into the newly created position of associate director of youth marketing and education. Fowler started her post Jan. 20.

This newly created position will work with the National Junior Hereford Association (NJHA) and Hereford Youth Foundation of America (HYFA) to increase marketing and promotion of junior programs including the Junior National Hereford Expo, Faces of Leadership, and the NJHA Fed Steer Shootout.

“I grew up on a generational beef cattle operation and have a passion for the members and youth involved,” says Fowler. “I am excited about this new role and the challenges that will come along with it as well as the ability to give back to an industry that has given me so much.”

Fowler comes from Ono, Calif., and graduated from California Polytechnic State University – San Luis Obispo in 2020. There she majored in agricultural communications and minored in law and society. She was the marketing manager for the Cal Poly Western Bonanza Jr Livestock Show and has interned for the National Western Stock Show and Arizona National Livestock Show.

“We are excited about this new position and the addition to our team in the youth activities department,” says Amy Cowan, AHA director of youth activities and foundation. “Her background and experience are well suited for this new position we have created."